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Adobe Partner Connection Retail
Adobe Partner Connection Retail is a subscription bundling program that lets telecommunications, OEM, and affinity partners include Adobe products in their own offers. It allows customers to claim and access Adobe products using a single sign-in experience.
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Resources
Overview
Adobe's B2C retail partnerships extend Adobe products to consumers through trusted third parties such as telecom operators, OEMs, and affinity partners, who distribute and bundle Adobe subscriptions through their own sales channels and invoicing relationships.
The B2C partnership layer orchestrates end-to-end provisioning across identity, consent, entitlement, and fulfillment, ensuring that consumers are activated seamlessly regardless of the partner channel through which they engage.
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