Marketing Campaign Analytics MCP server

The Marketing Campaign Analytics (formerly known as Adobe Mix Modeler) MCP server lets Adobe Coworker interact with your components and data in Marketing Campaign Analytics. Once connected, the Marketing Campaign Analytics MCP server provides unified marketing measurement combining marketing mix modeling with multitouch attribution.

Endpoint

https://mca-mcp.adobe.io/mcp

Capabilities

• Channel performance and contribution
• ROI and CPA
• Baseline (non-marketing) contribution
• Response/saturation curves.
• Cross-channel synergy.
• Marketing scenario planning with AI-powered budget optimization.

See the tool reference for a complete list of available tools, how and when to use the tools, the input for each of the tools, and more.

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