customer data flow

This page describes the path that data takes as it travels between Adobe Commerce and your backoffice system when using the Adobe Commerce integration starter kit.

Customer create

Adobe Commerce supports the following create methods:

• A shopper registers on the Create an Account page
• A shopper registers during or after purchase (sign up and purchase)
• An admin or an API creates a new customer

Backoffice integrations support the following create methods:

• A new or existing customer engages the company through sales, a partner, or a CRM, when records and emails are synched into Adobe Commerce.

Customer update

Adobe Commerce supports the following update methods:

• The customer edits information via My Account
• An admin user or process modifies existing customer information (including assignment to a different customer group)

Backoffice integrations support the following update methods:

• An existing customer engages the company through sales, a partner, or a CRM (including assignment to a different customer group)

Customer group create/update

Adobe Commerce supports the following create/update methods:

• An admin user creates or edits a customer group

Backoffice integrations support the following create/update methods:

• An admin user creates or edits a customer group