The Adobe Firefly user interface displays an image of a smiling woman surrounded by variations from a model image and the background removal tool.

ADOBE FIREFLY SERVICES

Streamline production of asset variants for faster, personalized marketing.

Accelerate repetitive, time-consuming asset production tasks with Firefly Services, a comprehensive collection of Adobe’s generative AI and creative APIs. Speed up time to market and power highly relevant experiences across audiences, markets, channels, and formats.

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More assets, less effort, better results.

Boost creativity and tackle high-volume projects effortlessly with Firefly Services.

Campaign refreshes
Content localization
Content personalization
Production efficiency
AI-driven experiences

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Three variant images of a white sneaker, each with a different background generated by Firefly.

Accelerate campaign refreshes by streamlining repetitive tasks.

Quickly produce mass quantities of asset variants and keep marketing up to date — without overburdening your creative team.

Easily resize assets for any channel or platform.
Quickly update seasonal campaigns with Firefly-generated imagery.
Scale on-brand content quickly with Custom Model APIs.

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Two Venia-branded Instagram posts display a white sneaker, with one post in English with a background of the Golden Gate Bridge and the other in French with a background of the Eiffel Tower.

Localize assets and videos to increase marketing reach.

Go global with fast, easy-to-use localization that scales.

Save time and effort using AI-generated location backgrounds instead of creating local variants from scratch.
Streamline content assembly workflows by automating time-consuming, repetitive tasks.
Reduce production costs with Translate and Lip Sync APIs to convert videos into multiple languages.

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Generative AI generates variations of social posts with backgrounds targeting winter travelers, luxury travelers, and beach travelers.

Personalize assets and videos to connect with customers.

Create unlimited asset variations that tailor your content to diverse audience segments—breaking past resource limits so you can captivate like never before.

Generate Firefly assets variations without overwhelming your creative teams.
Incorporate segment- specific messages with relevant images into Photoshop templates to personalize ads at scale.
Generate and test more assets to enhance campaign performance.

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The Firefly interface displays variations of backgrounds for batching employee headshots.

Streamline production tasks, decrease repetitive work.

Add Firefly Services to any creative workflow and save time on routine work.

Speed up masking or resizing images, removing backgrounds, and video reframing.
Import and integrate relevant data to accurately generate product catalogs, in-store marketing, and more with the Adobe InDesign API.
Reduce production costs by creating lifelike human avatars for e-learning or marketing videos (coming soon).

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An online shop invites users to customize their own water bottles and displays four sample designs.

Create unique user experiences to wow customers.

Encourage brand interaction through personalized content, powered by AI.

Increase engagement by building individual, customized experiences.
Keep content on-brand in every interaction with Custom Models APIs.
Enhance customer satisfaction and build greater brand loyalty.

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Streamline your workflows with Firefly Services.

Tap into the power of 25+ generative and creative APIs and capabilities designed to drive and optimize content for modern marketing at scale.

Generate content that is commercially safe.

Create assets with confidence using Firefly generative AI.

Eliminate repetitive production work.

Produce assets and refresh content faster and more efficiently than ever.

Streamline end-to-end production workflows.

Accelerate content production, from creation to assembly, for multiple channels and formats.

Maintain high quality and control.

Non-destructive output files protect your content and make last-mile edits a breeze.

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Jumpstart your production tasks with Firefly Creative Production.

Easily accelerate asset production with out-of-the-box workflows and a no-code interface.

Quickly remove image backgrounds and replace them with uploaded images or colored backgrounds.
Crop image assets to standard marketing sizes and aspect ratios.
Keep your creative teams in control with flexible, editable files.

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