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Target API Overview

This article describes the different Target APIs in general, before focusing on requirements specific to the Admin and Profile APIs. If you wish to administer Target via the UI, see the administration section of the Adobe Target Business User Guide.

API Types#

The Adobe Target APIs are a collection of APIs that power Adobe Target products, such as Adobe Recommendations. These APIs allow for the creation of data-rich user interfaces you can use to manipulate and integrate data.

Adobe Target APIs may be grouped according to type: Admin, Profile, Delivery, and Reporting.

API typeWhat it enables you to doDownload linkOther helpful links
AdminCreate, modify, and delete activities, audiences, offers, and other objects (including Recommendations entities, criteria, designs, and so on. The Recommendations APIs are a type of admin API.)Use Recommendations APIs
ProfileRetrieve and modify user profiles stored in Adobe Target.Target Profile API Postman Collection
DeliveryRetrieve optimized and personalized content from Target for delivery to an end user.Target Delivery API Postman Collection
ReportingExport activity results and other reporting results.Reporting APIs are included within the Target Admin API Postman collection.

API Differences#

There are important distinctions between Target Admin APIs (including the Recommendations APIs) and Target Delivery APIs:

  • Admin APIs let you configure various aspects of Target that you could also configure in the Target UI. Admin APIs require authentication.

  • Delivery APIs let you retrieve content. Delivery APIs do not require authentication.

To use Target Admin APIs, you must configure authentication using the Adobe Developer Console. For more information, see How to Configure Authentication.

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