Get started

Connect an Adobe Analytics or Customer Journey Analytics MCP server to a supported LLM client. Once connected, you can query your analytics data conversationally, letting the LLM retrieve reports, components, and more, on your behalf.

Before using these MCP tools, ensure that you have an Adobe ID with access to the desired IMS org and correct product permissions to access Adobe Analytics or Customer Journey Analytics.

MCP server URLs

Use the following URLs when configuring your MCP client:

Product
MCP Server URL
Customer Journey Analytics
https://mcp-gateway.adobe.io/cja/mcp
Adobe Analytics
https://mcp-gateway.adobe.io/aa/mcp

Choose your client

Each guide walks through the full setup for a specific client:

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ChatGPT icon

ChatGPT

Connect through Settings > Apps. Requires a Plus or Pro subscription.
Claude icon

Claude

Connect through the Connectors menu in the Claude web app.
Cursor icon

Cursor

Configure a mcp.json file in the Cursor IDE.
Gemini icon

Gemini

CLI-only support; guide forthcoming.
OAuth icon

OAuth server-to-server

Connect programmatically without a UI client using OAuth server-to-server credentials.

Switching IMS organizations

If your Adobe ID belongs to multiple IMS organizations, IMS automatically logs you into the organization that you already have an active session with instead of showing the organization chooser. To switch to a different organization, follow these steps:

  1. Disconnect the MCP connector in your client. You do not need to remove it.
  2. Log out of your current Adobe session in your browser.
  3. Reconnect the MCP connector in your client. The login flow presents the organization chooser, allowing you to select the desired organization.