Writing and content

The writing and content standards establish clear, consistent communication throughout the Admin interface, ensuring users can navigate confidently and complete tasks with ease. These guidelines define the voice, tone, and formatting conventions that create a professional yet approachable user experience.

Writing and content topics

• Voice and tone — Defines the instructional, professional, and empowering voice used throughout the Admin, with guidelines for writing clear, gender-neutral content that follows accessibility standards.

• Buttons and links — Establishes when to use buttons versus links, how to create effective calls to action, and accessibility best practices for labels and navigation elements.

• Capitalization — Provides rules for sentence case, title case, and all caps usage, including specific guidance for headings, button labels, and common terminology.

• Content formats — Standardizes the formatting of abbreviations, acronyms, file types, addresses, and lists to ensure consistency across all Admin content.

• Errors and messages — Guides the creation of clear, empowering error messages and notifications that help users understand issues and take appropriate next steps without blame or confusion.

• Headings and organization — Establishes consistent heading structure and content prioritization to create clear information hierarchy and easy navigation throughout the Admin.

• Number formats — Defines standards for displaying numbers, percentages, currency, dates, times, and addresses to maintain clarity and professionalism.

These writing and content standards work together with the Admin Design Pattern Library to provide comprehensive guidance for creating Admin interfaces.