Capitalization

The application uses three different cases for content – sentence case, title case, and all-caps.

Use the following standards for usage and keep in mind a few key terms' capitalization rules.

Sentence case

Use as default content style, where a grammatically correct sentence starts with an initially capitalized word and ends with a punctuation mark. For exceptions, see Title-Case and All-Caps standards that follow.

Pay attention to common terms – some may be mistaken for proper nouns.

However, many terms use lowercase including: merchant, developer, home page, static blocks, invoice, order, and panel.

Title case

'Use For ...'

• Headings. See more Headings guidance.
• Button labels and links. ONLY use title case when a link are used as a call to action. See more Buttons and Links Usage guidance.

'Capitalize ...'

• The first letter of the first and last words.

• The second word of a compound, hyphenated word. Exception: When the first word in the hyphenation is not a prefix.
  Prefix examples: anti-, pre-, post-
  Examples:

  • No – "Best-rated Platform Software"

  • Yes – "Best-Rated Platform Software"

  • No – "Post-Launch Instructions"

  • Yes – "Post-launch Instructions"

• All verbs.

  • Capitalize even the little ones.
  • Correct examples: Is, Am, Are, Was, Were, Be, Being, and Been.

• All parts of verbs. Includes prepositions, if they are part of a phrasal verb. Correct example: "Turn On".

  • Tip: If you emphasize the word when reading it aloud, then capitalize it.
  • Infinitives are not verbs: See infinitives guidance, jump to the "Do Not capitalize ..." section.

  Examples:

  • No – "Turning Blocks on and off"
  • Yes – "Turning Blocks On and Off"
  • Yes – "Setting Up a Catalog"
  • Yes – "Turning On the Service"

'Do not capitalize ...'

• Words following prefixes. For guidance, jump to the "Capitalize ... " section and find the prefixes and compound, hyphenated words guidance.

• Articles. ... Correct examples: a, an, the

• Conjunctions. ... Correct examples: and, but, for, or, nor

• Prepositions of fewer than four letters. Includes the "to" in infinitives. See example:

  • No – "The Key To Customer Service In An Omnichannel World"
  • Yes – "The Key to Customer Service in an Omnichannel World"

• Brand or company names that use a lowercase initial letter. ... Tip: Rephrase a heading or sentence to avoid starting with a lowercase letter. See example:

  • No – "EBay, IPod, IPhone"
  • Yes – "eBay, iPod, iPhone"

All caps

Use only in and acronyms and address formats. For more details, see:

• The Acronyms section in Content Formats.
• The Address section in Number Formats.

Terms to remember

Use capitalization standards, as specified in the Glossary and Word Usage Bank, and focus on the following rules.

Capitalize

• Numbered items. Capitalize when referring to a numbered object. ... Correct examples: Slide 5, Exercise 3, Table 4.2, Figure 9
• Admin panel. Capitalize the word "Admin" in the term "Admin panel" — but panel remains lowercase.
• UI names. Use initial caps, where the Glossary and Word Usage Bank specify.
• Lists' first word, initial capped. See more "Lists" for guidance in Content Formats.

Do not capitalize

• Steps. Lowercase "page" or "step" when referring to pages in a document or steps in a procedure.
• Global internet terms. ... Correct examples: website, internet, online, email