Manage renewals

Managing subscription renewals helps partners ensure uninterrupted service for customers and maintain accurate subscription configurations throughout the contract lifecycle. Adobe supports these renewal paths:

1. Auto‑renewal (system‑initiated)

   • These renewals are triggered automatically by Adobe systems based on the renewal configuration.
   • Occurs each year on the subscription renewal date.
   • The renewal maintains the products, while the quantity is updated according to the customer’s preferred renewal quantity.
   • Does not require partner action unless the customer chooses to opt out.

2. Manual renewal (partner‑initiated)

   Manual renewal includes two variants:

   1. Late renewal

      • Occurs after anniversary date (AD) up to the allowed grace period (typically 14 days).
      • Partners can renew subscriptions manually during this window.
      • Valid only for products and quantities owned in the prior term.
      • Additional quantities or new products must be purchased in a separate new order.

   2. Early renewal

      • Allows partners to renew a customer’s existing subscriptions ahead of time.
      • Allows partners to subscribe to new products and adding more seats to the existing subscription.
      • Occurs before anniversary date (within AD‑30).
      • Enables earlier billing, service continuation, and workload distribution.

Important dates in the renewal model

Anniversary date (AD)

• The AD is the official contract renewal date for the customer.
• It determines the start and end of a subscription term.
• AD will change after a successful early renewal.

Renewal date

• Represents the date on which the system attempts the auto‑renewal.
• Renewal date does not change, even if early renewal happens.
• Renewal date continues to drive system‑initiated renewal workflows.

Define auto-renewal and manual renewal

You can use Create Subscription and Update Subscription APIs to create or modify a subscription to define the auto-renewal configuration. If the auto-renewal configuration is enabled, subscriptions are renewed using current quantities and renewal preferences. For more information on how to define auto-renewal, see managing auto-renewals using APIs.

Partners can perform manual renewals using APIs. For more information, see managing manual renewals using APIs.