Adobe Journey Optimizer APIs

Journey Optimizer provide RESTful APIs that allow you to programmatically perform key operations in your applications.

Overview

The Adobe Journey Optimizer API allows you to deliver personalized, connected, and timely customer experiences across any app, device, or channel and in turn, effectively managing the end-to-end customer journey. The customer journey is the entire process of a customer's interactions with a brand, from the first moment of contact until the customer leaves. It starts with the awareness phase, where the customer learns about the brand and starts engaging. The customer will then further interact with the brand, visit online and physical sites, make purchases, send messages, or post reviews.

Adobe Journey Optimizer is built natively on the Adobe Experience Platform and combines a unified, real-time customer profile, an API-first open framework, centralized offer decisioning, and artificial intelligence (AI) and machine learning (ML) for personalization and optimization. By integrating with the Journey Optimizer API, brands can intelligently determine the next best interaction with scale, speed, and flexibility across the entire customer journey.

Discover

Get Started

Authenticate and access to APIs

Follow this tutorial to gather the required authentication credentials for all Journey Optimizer APIs.

API References

Object Copy API

Interactive Message Execution API

Journeys Capping and Throttling APIs

Content APIs

Simulation APIs



  • Privacy
  • Terms of Use
  • Do not sell or share my personal information
  • AdChoices
Copyright © 2024 Adobe. All rights reserved.