Adobe Target event reference

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Events handled

The following events are handled by the Target extension:

Target content request

This event is created when an API is called to send a Target request or Target prefetch request for the associated mbox location.

The event is generated by the API in the following situations:

• When a new Target request needs to be sent (loadRequests or retrieveLocationContent)
• When a Target prefetch is initiated (prefetchContent)
• When the Target preview restart deeplink is set (setPreviewRestartDeepLink)
• When a click notification needs to be sent to Target (locationClicked)
• When a display notification needs to be sent to Target (locationsDisplayed)

Data payload definition

Here are the key-value pairs in this event:

The locationClicked API parameters are also sent in the event, as described below:

{
    "islocationclicked": <Boolean>,
    "mboxname": <String>,
    "mboxparameters": <StringMap>,
    "productparameters": <StringMap>,
    "orderparameters": <VariantMap>,
    "profileparams": <StringMap>
}

The prefetch key contains a list of objects, each with the following content:

{
    "mboxname": <String>,
    "mboxparameters": <VariantMap>,
    "profileparams": <VariantMap>,
    "productparameters": <VariantMap>,
    "orderparameters": <VariantMap>
}

The request key contains a list of Target requests, each with the following content:

{
    {
        "mboxname": <String>,
        "mboxparameters": <VariantMap>,
        "profileparams": <VariantMap>,
        "productparameters": <VariantMap>,
        "orderparameters": <VariantMap>
    }
    "defaultcontent": <String>,
    "responsepairid": <String>
}

Target identity request

This event is a request to retrieve Target identities, such as third-party IDs and TNT IDs, or to set the third-party ID.

This event will be generated by the API that is:

• Requesting a Target Identity (getThirdPartyId, getTntId).
• Setting the third-party ID (setThirdPartyId).

Data payload definition

Here are the key-value pairs in this event:

Target reset request

This event is created by customers who use the API to reset the Target parameters.

This event is generated by the API in the following scenarios:

• From the customers to clear Target parameters (resetExperience).
• To clear the prefetch cache (clearPrefetchCache).

Data payload definition

Here are key-value pairs in this event:

Configuration response content

The data property in the Configuration response content event is used by each extension to modify its current settings. Each extension is responsible to read out the part of the data property for which it is concerned.

The Target extension will read the following keys from the configuration event:

Events dispatched

The following events are dispatched by the Target extension:

Target Content response

This event is created when the Target server response is received, and the prefetch or load request operation is completed. Network responses are generated from the Target server for prefetch or load request calls.

This event is dispatched in the following scenarios:

• In response to an API prefetch content request. This event contains a prefetchresult key of type boolean, which signals the success or failure of the prefetch request.

• In response to an API batch load requests, where one event is dispatched per request.

  This event contains a content key of type string that contains mbox content.

Data payload definition

Here are the key-value pairs in this event:

Target Identity response

This event delivers the Target identities to the following:

• The original requester.
• To any extension that might be listening for updates.

This event is generated by the Target extension as a response to the Target Identity Request event.

Data payload definition

Here are the key-value pairs in this event:

Target preview response

This event is generated when the marketer enters or exits Target preview mode. It can be used to trigger any custom workflows or API calls based on the preview flag by the following:

• The original requester.
• To any extension that might be listening for updates.

Data payload definition

Here are the key-value pairs in this event:

Shared states

MODULE_NAME: com.adobe.module.target

Shared state for this module is updated when the IDs are set or reset from public or Target servers.