Connector monetization guidelines
These guidelines apply when you publish your Adobe Express Connector as a public listing. Internal listings and private share links are not monetized through Adobe Express, so these guidelines apply only when you fill in the Monetization details section of a public listing submission.
General principles
Adobe expects every monetized connector to:
- Be honest about price, recurring fees, refund policy, and cancellation flow.
- Provide a clear support channel for billing and access questions.
- Comply with all applicable laws, including payment regulations, taxation, data privacy, and security.
Transparency
Users must be able to:
- See the total price, including recurring fees, before they pay.
- Locate refund instructions (publish a refund policy on your site).
- Cancel any recurring payment, including subscriptions.
- Update their payment method.
Support
Provide a support channel users can reach for billing, access, and refund requests. The support email on your listing's publisher profile is the canonical contact for end users.
Premium terminology
Do not describe your paid tier as Premium. The word Premium is reserved for the Adobe Express Premium plan, which provides extra content, increased storage, and additional features. Adobe rejects submissions that use the word Premium for the connector's paid tier or that apply crown icons, the Adobe Express Premium gradient, or any styling associated with Adobe Express Premium.
Use neutral, action-oriented terms instead:
- Upgrade
- Subscribe
- Plus
- Pro
Payment models
The public listing Monetization details section requires you to select one model:
Payment options
When you choose a non-Free model, select one or more payment options:
You can combine options. For example, a connector with both a one-time unlock and a recurring premium tier should select both One-time payment and Recurring subscription.
Examples by model
The live preview in the submission form shows how your selection renders on the connector's public listing detail page.
Additional details field
The Additional details field (250 characters max) is your chance to state specific payment terms in plain text. Examples:
- "7-day free trial"
- "$9.99/month"
- "First 100 translations free, then $0.01 per character"
- "Annual subscription required for document translation"
Use this field to set price expectations clearly. Vague or misleading terms are a common review rejection reason.
Language and patterns to prefer
Include a disclaimer in your own checkout flow (which runs outside Adobe Express) stating that upgrading the connector does not change the user's Adobe Express Premium status:
"This upgrade only applies to the [your connector name] connector and does not grant or remove access to Adobe Express Premium."