Analytics events reference

The document describes the default events that PWA Studio tracks for Adobe Analytics. Additional events can be added by following the steps in Custom Events.

• CART_ADD_ITEM
• CART_PAGE_VIEW
• CART_REMOVE_ITEM
• CART_UPDATE_ITEM
• CATEGORY_PAGE_VIEW
• CMS_PAGE_VIEW
• MINI_CART_VIEW
• ORDER_CONFIRMATION_PAGE_VIEW
• PRODUCT_CLICK
• PRODUCT_IMPRESSION
• PRODUCT_PAGE_VIEW
• SEARCH_REQUEST
• USER_CREATE_ACCOUNT
• USER_SIGN_IN
• USER_SIGN_OUT

CART_ADD_ITEM

The CART_ADD_ITEM event is fired whenever a user adds a product to their cart.

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payload: {
          cartId,
          sku: item.product.sku,
          name: item.product.name,
          priceTotal: currentPrice.value,
          currencyCode: currentPrice.currency,
          discountAmount: currentDiscount.amount_off,
          selectedOptions: selectedOptionsLabels,
          quantity
        }

CART_PAGE_VIEW

The CART_PAGE_VIEW event is fired whenever a user views the shopping cart page.

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payload: {
          cart_id: cartId,
          products: cartItems
        }

CART_REMOVE_ITEM

The CART_REMOVE_ITEM event is fired whenever a user removes a product from their cart.

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payload: {
          cartId,
          sku: item.product.sku,
          name: item.product.name,
          priceTotal: currentPrice.value,
          currencyCode: currentPrice.currency,
          discountAmount: currentDiscount.amount_off,
          selectedOptions: selectedOptionsLabels,
          quantity
        }

CART_UPDATE_ITEM

The CART_UPDATE_ITEM event is fired whenever a user update a product in their cart.

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payload: {
          cartId,
          sku: cartItem.product.sku,
          name: cartItem.product.name,
          priceTotal: cartItem.prices.price.value,
          currencyCode: cartItem.prices.price.currency,
          discountAmount:
            cartItem.prices.total_item_discount.value,
          selectedOptions: selectedOptionsLabels,
          quantity
        }

CATEGORY_PAGE_VIEW

The CATEGORY_PAGE_VIEW is fired when a category page is loaded.

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payload: {
          id: categoryData.categories.items[0].uid,
          name: categoryData.categories.items[0].name,
          url_key: categoryData.categories.items[0].url_key,
          url_path: categoryData.categories.items[0].url_path
          }

CMS_PAGE_VIEW

The CMS_PAGE_VIEW event is fired when a CMS page is loaded.

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payload: {
          url_key: cmsPage.url_key,
          title: cmsPage.title
         }

MINI_CART_VIEW

The MINI_CART_VIEW event is fired whenever a user opens a mini-cart with the following attributes:

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payload: {
          cartId: cartId,
          products: productList
        }

ORDER_CONFIRMATION_PAGE_VIEW

The ORDER_CONFIRMATION_PAGE_VIEW is fired when the order confirmation page is loaded.

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payload: {
          order_number: placeOrderData.placeOrder.order.order_number,
          amount: orderDetailsData.cart.prices,
          shipping: shipping,
          payment: orderDetailsData.cart.selected_payment_method,
          products: orderDetailsData.cart.items
          }

PRODUCT_CLICK

The PRODUCT_CLICK event is fired when a user clicks on a Product Card in a Carousel/Slider or Gallery component

The following attributes are sent:

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payload: {
          sku: item.sku,
          priceTotal: finalPrice,
          discountAmount,
          currencyCode,
          selectedOptions: null
        }

PRODUCT_IMPRESSION

The PRODUCT_IMPRESSION event is fired when a user views a product tile: a category listing page, search results page, or PageBuilder content, and clicks a product tile.

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payload: {
          sku: item.sku,
          priceTotal: finalPrice,
          discountAmount,
          currencyCode,
          selectedOptions: null
        }

PRODUCT_PAGE_VIEW

The PRODUCT_PAGE_VIEW event is fired when a product page is loaded.

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payload: {
          id: product.id,
          name: product.name,
          sku: product.sku,
          currency_code:
              product?.price_range?.maximum_price?.final_price
                  ?.currency,
          price_range: {
              maximum_price: {
                  final_price:
                      product?.price_range?.maximum_price?.final_price
                          ?.value
              }
          },
          url_key: product.url_key
          }

SEARCH_REQUEST

The SEARCH_REQUEST event is fired every time user initiates a product search with the attributes that can be mapped to the following schema:

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payload: {
          query: inputText,
          refinements: refinementData,
          sort: {
              attribute: currentSort.sortAttribute,
              order: currentSort.sortDirection
          }
      }

USER_CREATE_ACCOUNT

The USER_CREATE_ACCOUNT event is fired whenever user successfully creates an account.

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payload: {
          email: formValues.customer.email,
          firstName: formValues.customer.firstName,
          lastName: formValues.customer.lastName,
          isSubscribed: !!formValues.subscribe
         ß}

USER_SIGN_IN

The USER_SIGN_IN event is fired whenever a user clicks the "Sign In" button.

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payload: {
          ...data.customer
         }

USER_SIGN_OUT

The USER_SIGN_OUT event is fired whenever a user clicks "Sign Out" button.

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payload: currentUser

Last updated 9/13/2023

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